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About Embrace

The user-focused observability platform built for mobile and web

The user-focused observability platform, built on OpenTelemetry

Embrace is the only user-focused observability platform that ties technical performance to end-user impact. Built on OpenTelemetry, Embrace provides real user monitoring (RUM) across mobile and web to help teams understand exactly what users experience and why it matters. With detailed session context and business-critical insights, Embrace cuts through the noise of traditional dashboards to prioritize what really impacts users and revenue. From crashes and regressions to performance bottlenecks, Embrace enables engineering and reliability teams to fix faster, ship better, and create digital experiences users love.

Company values

We believe empowering personal and professional growth is the key to long-term success. Our cultural values highlight how we seek to improve as individuals, team members, and a company each and every day.

Perspective

Seeking to understand your perspective

Investing

Investing in discovering value, unprompted

Honesty

Delivering brutal honesty kindly

Simplest

Finding the simplest solutions by focusing on outcomes

Ownership

Empowering yourself and others through solutions, not answers

Dark Humor

Finding levity together, even when tackling hard problems

Meet our leadership

21

Eric Futoran

CEO & Co-founder
20

Andrew Tunall

President
19

Fredric Newberg

CTO & Co-Founder
23

Praveena Khatri

VP of Marketing
25

Trang Nguyen

VP of Finance & Operations

Our investors

Embrace is a growth-stage company backed by some of the industry’s leading technology investors. Notably, we participated in the highly selective YCombinator Growth program as well as YC S19.

Engineering community content

Build the next generation of mobile and web RUM with us

We are on a mission to modernize the observability stack with mobile and web insights, and we’re always looking for inspired, committed people to join the team.