We believe empowering personal and professional growth is the key to long-term success. Our cultural values highlight how we seek to improve as individuals, team members, and a company each and every day.

About Embrace
The user-focused observability platform built for mobile and web
The user-focused observability platform, built on OpenTelemetry
Embrace is the only user-focused observability platform that ties technical performance to end-user impact. Built on OpenTelemetry, Embrace provides real user monitoring (RUM) across mobile and web to help teams understand exactly what users experience and why it matters. With detailed session context and business-critical insights, Embrace cuts through the noise of traditional dashboards to prioritize what really impacts users and revenue. From crashes and regressions to performance bottlenecks, Embrace enables engineering and reliability teams to fix faster, ship better, and create digital experiences users love.
Company values
Perspective
Seeking to understand your perspective
Investing
Investing in discovering value, unprompted
Honesty
Delivering brutal honesty kindly
Simplest
Finding the simplest solutions by focusing on outcomes
Ownership
Empowering yourself and others through solutions, not answers
Dark Humor
Finding levity together, even when tackling hard problems
Meet our leadership
Andrew Tunall
President
Fredric Newberg
CTO & Co-Founder
Praveena Khatri
VP of Marketing
Trang Nguyen
VP of Finance & Operations
Our investors
Embrace is a growth-stage company backed by some of the industry’s leading technology investors. Notably, we participated in the highly selective YCombinator Growth program as well as YC S19.
Engineering community content
Build the next generation of mobile and web RUM with us
We are on a mission to modernize the observability stack with mobile and web insights, and we’re always looking for inspired, committed people to join the team.